Career in FMCG (Fast Moving Consumer Goods)

Fast Moving Consumer Goods (FMCG) is the industry where product sale is very high in volume and these products we consume regularly like food, drinks, soaps etc. They are called fast moving because they usually come with expiry date, have short life and their volume of sales is very high. FMCG sector is the 4th largest sector in the Indian economy with Household & Personal Care products accounting for 50 per cent of FMCG Sales in India.

To understand the FMCG industry it can be broadly be categorized into following 4 segments

1) Household items such as soaps, detergent, and other cleaning materials etc.
2) Personal care items such as shampoos, beauty products, toothpaste etc. and
3) Food and Beverages such as snacks, tea, coffee, edibles oils, processed food cold drinks etc.

Growing population, increased individual income, upgraded lifestyle, large advertisement supports all these have been the key growth drivers for the sector. For example, the demand of packed food is growing due to shrinking individual time specially in urban area where people do not get enough time for cook, to look better always been aspiration of individual that is propelling the demand of beauty products, there are lot of new idea that is mushrooming in form of cleaning products. These all adding fuel in the demand of FMCG products and will always remain high.

FMCG sector already has well established distribution network and now it is scaling up in volume and this is attracting MNCs to India. Apart from this many MNCs have launched in India because here they can get low cost manpower and availability of RAW materials which already available there in very much channelized way. There is huge competition among companies in FMCG industry which creates huge employment opportunities for all. Most important thing of its stable future is that the products are consumable on regular basis, so the demand is never satiated thereby the opportunities always be remain live.

To remain competitive the companies in FMCG needs to be updated and always be innovative by creating, launching and marketing new products. Therefore, in entire functionality like Marketing, Finance, HR, IT, Production, Operation & Strategy there are ongoing demand for talent..

There are many reasons which may attract talent towards FMCG industry, some of which are like

a) Many coveted brands in one industry – A majority of top reputed brand of world have their presence in FMCG industry such as Nestle, Pepsico, Unilever, P&G,
b) Capacity to employ huge manpower –
c) Innovation that
d) Growth prospect due to growing population
e) International opportunity
f) Recession free industry
g) Personal growth & network

In the era of globalization, the lifestyle of one country is making impact to those of others. Indian people are highly exposed to global trends and this is increasing their food and fashion appetite. To cater these demands FMCG sectors need to invest huge in R&D and bring innovation in their products.

In addition to these E-Commerce is also adding fuel into the demand of FMCG products due to mass advertisement and easy doorstep delivery.

These all factors creating a big demand of manpower in FMCG industry at all levels which includes even freshers from B-Schools.

You may choose one out of plenty of opportunities available across departments from Sales, Marketing, Production, R&D, HR, Accounts etc.